Announcing CollectAR, A New Augmented Reality Platform Launching with Ashley Bickerton’s NFTs
March 11, 2022
Lehmann Maupin announces the launch of CollectAR, a new platform designed to present NFTs in Augmented Reality (AR), furthering the gallery’s commitment to the immersive presentation of artworks. This follows the gallery’s exclusive partnership announcement with Gemini in July 2021, when it became the first commercial art gallery to accept cryptocurrency through the Gemini platform for artwork sales globally. CollectAR will officially launch on March 29, 2022 in collaboration with NiftyGateway, a subsidiary of Gemini. The gallery will release three artworks—minted as NFTs and viewable in situ—by artist Ashley Bickerton, as part of his solo exhibition, Seascapes at the End of History at Lehmann Maupin New York.